For us, business development is about more than building a strong brand and opening new locations. At FlyConcept, we believe that a responsible business should also be part of the communities in which it operates and actively support initiatives that matter to local residents.
One example of this approach is FlyHero – the first charitable initiative created as part of the FlyPark brand. Its goal was to support fundraising efforts for the treatment and rehabilitation of Matylda and Franek, two children living with Aicardi-Goutières syndrome (AGS).
The initiative culminated in an event at FlyPark Radlin on September 5, where, together, we managed to raise more than PLN 38,000 to support Matylda and Franek.
FlyHero – more than just an event at FlyPark
FlyHero was created as an initiative designed to combine FlyPark’s business activities with meaningful support for those in need. As FlyConcept, the company developing the FlyPark concept through a franchise model, we want our locations to be more than entertainment venues. We also want them to be spaces that can have a positive impact on local communities.
In this case, FlyPark Radlin became the venue for the initiative’s final event, bringing together local employees, event partners, and residents of Radlin and the surrounding area.
The goal was not only to support specific fundraising campaigns, but also to create an opportunity for people to come together and make a difference. Thanks to the involvement of many people, we were able to combine an event for the local community with tangible support for Matylda and Franek.
Over PLN 38,000 raised for treatment and rehabilitation
The result of the FlyHero initiative is more than PLN 38,000 raised for the treatment and rehabilitation of Matylda and Franek.
This is an important result for us – not only because of the amount raised, but above all because of the scale of the involvement from everyone who chose to support the initiative.
The FlyPark Radlin team, event partners, members of the local community, and individuals who made financial contributions all played a part in achieving this result. Every contribution mattered.
The FlyPark franchise is also about local engagement
The FlyPark franchise model is based on cooperation with local entrepreneurs who operate their own entertainment centers under the FlyPark brand. As a result, each location becomes part of its local community and naturally operates within its social and business environment.
FlyHero showed how this cooperation can extend beyond everyday business activities.
The local FlyPark Radlin team put a great deal of work and commitment into preparing and delivering the initiative and the final event. From FlyConcept’s side, our role was to provide the space and opportunity to make the initiative happen, as well as to support it at the brand level.
This approach is also important to us as we continue to develop the franchise network. We want to build a brand whose values can be reflected not only at headquarters, but also at individual locations and through cooperation with our franchise partners.
Social responsibility as part of the brand’s development
The growth of the FlyPark network means bringing the brand to more cities and communities. From FlyConcept’s perspective, this also comes with a responsibility for how the brand operates within those communities.
That is why we want social engagement to be more than a one-off activity. We want to use the opportunities created by our growing FlyPark network – the spaces within our centers, the commitment of our teams, and cooperation with local partners – to support meaningful social initiatives.
FlyHero was the first step in this direction.
FlyHero – the first, but not the last initiative
The first edition of FlyHero showed that combining the potential of a brand with the commitment of a local team, partners, and the community can translate into meaningful support.
More than PLN 38,000 raised for the treatment and rehabilitation of Matylda and Franek is an important result and a meaningful summary of the initiative.
At the same time, we see FlyHero as the beginning of further activities. We want social responsibility to be an important part of the development of FlyConcept and the FlyPark brand – both at the corporate level and within the local communities where our centers operate.
We believe that developing a franchise network can mean more than growing a business. It can also mean building a positive presence for the brand in more cities and becoming an active part of the communities in which FlyPark operates.
We would like to thank everyone who was involved in FlyHero – the FlyPark Radlin team, our partners, members of the local community, and everyone who supported the fundraising campaign. Thanks to your collective commitment, the first charitable initiative connected with the FlyPark brand achieved such a meaningful result. 🧡